Detroit Red Wings Fanbase Analytics

2026-27 season · Eastern Conference, Atlantic Division

Home Games

Avg Attendance

18,471

Capacity %

94.6%

Wiki Views (30d)

34,052

Arena Rating

4.6 ★

26,116 Google reviews

Franchise Value

$2.50B

Forbes 2025

Little Caesars Arena

Capacity

19,515

Opened

2017

Location

Detroit, MI, USA

Metro Population

4,365,205

Median Household Income (Metro, USD)

$65,000

DMA

Detroit (#14)

Traditions & Atmosphere

Goal Song

Don't Stop Believin'

Signature Throw

Octopus

Octopus Throw (1952) — Fans throw octopuses on the ice — originated when 8 wins meant the Cup, now an enduring playoff ritual
Al the Octopus (1995) — Giant purple octopus lowered from the ceiling for playoff games
Hockeytown (1996) — Detroit's registered nickname embodying the city's hockey identity

Attendance Trend — 2026-27 Season

Each dot is a home game; dashed line marks listed arena capacity. Dots at or above capacity are shown in indigo (standing-room sales), below capacity in red, and outdoor / neutral-site games in amber (clamped to the top of the chart so they don't distort the scale).

Business — Forbes 2025

Franchise Value

$2.50B

Annual Revenue

$250M

Operating Income

$69M

Source: Forbes Team Profile (forbes.com/teams). Revenue and operating income are most recent published season figures.

Stanley Cup History

Stanley Cups

Last Cup

2008

Years Since

Founded

1926

Detroit Red Wings; back-to-back-to-back era ended with 2008

Recent Home Games

Date	Opponent	Attendance	Capacity	% Full
2026-10-04	Winnipeg Jets	17,426	19,515	89.3%
2026-10-02	New York Rangers	19,515	19,515	100.0%