Toronto Maple Leafs Fanbase Analytics

2026-27 season · Eastern Conference, Atlantic Division

Home Games

Avg Attendance

18,774

Capacity %

99.8%

Wiki Views (30d)

47,142

Arena Rating

4.6 ★

40,097 Google reviews

Franchise Value

$4.40B

Forbes 2025

Scotiabank Arena

Capacity

18,819

Opened

1999 (reno 2018)

Location

Toronto, ON, CAN

Metro Population

6,712,000

Median Household Income (Metro, USD)

$71,500

DMA

Toronto (#7)

Traditions & Atmosphere

Goal Song

Hall of the Mountain King

Signature Chant

Go Leafs Go

Holy Mackinaw! (1980s) — Joe Bowen's legendary radio call after big goals — adopted as an unofficial team motto
Carlton the Bear (1995) — Mascot since 1995

Attendance Trend — 2026-27 Season

Each dot is a home game; dashed line marks listed arena capacity. Dots at or above capacity are shown in indigo (standing-room sales), below capacity in red, and outdoor / neutral-site games in amber (clamped to the top of the chart so they don't distort the scale).

Business — Forbes 2025

Franchise Value

$4.40B

Annual Revenue

$375M

Operating Income

$191M

Source: Forbes Team Profile (forbes.com/teams). Revenue and operating income are most recent published season figures.

Stanley Cup History

Stanley Cups

Last Cup

1967

Years Since

Founded

1917

Longest active Cup drought (since 1967); 4 Cups in the Original Six era

Recent Home Games

Date	Opponent	Attendance	Capacity	% Full
2026-10-03	Ottawa Senators	18,434	18,819	98.0%
2026-09-30	New York Islanders	18,801	18,819	99.9%
2026-09-29	Montreal Canadiens	19,088	18,819	101.4%